The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters | 
 enlarge | Author: Joseph Sugarman
Publisher: Wiley
Category: Book
List Price: $21.95
Buy New: $12.26
You Save: $9.69 (44%)
New (34) Used (13) from $9.44
Rating:  30 reviews
Sales Rank: 36756
Media: Paperback
Edition: 1
Pages: 360
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.4 x 0.9
ISBN: 0470051248
Dewey Decimal Number: 659.1
EAN: 9780470051245
ASIN: 0470051248
Publication Date: December 11, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW
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Product Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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| Customer Reviews: Read 25 more reviews...
 Writing copy made fun! November 30, 2008
Gary Richardson (AR)
This is a great book if you write ad copy for a website selling products. sometimes it's very hard to break a mental block while trying to describe a product to a customer you have never seen. Crack this book open at times like that and your block will be resolved!
I've seen a 100% improvement in response to adcopy we have written with the assistance of this book.
 Great Ideas November 9, 2008
alanroxieB.com (Roseville, Ca)
1 out of 1 found this review helpful
A book from a person who has been there, done that, very little theory. Almost all his ideas can be transfered to today's electronic media.
He engages you with experience not B*** S***. I would recomend this book to anyone who is looking for ideas, structure or good solid guidance.
ALB.
The Adweek Book Delivers October 7, 2008
Nathan Jones Jr. (Ann Arbor MI)
1 out of 1 found this review helpful
Although I have not had time to delve deeply into the book, I have been pleasantly surprised. The author is articulate, professional and uses stories to make his points. He is clear and and imparts the principles of marketing in such a way that the message is timeless. I am very glad I bought the book and look forward to doing an in-depth analysis of its contents. I will certainly put into practice the tips he gives.
Increase Your Income - Be a Success - Buy This Book June 1, 2008
Anonymous Reviewer (Palm Desert, CA)
Pound for Pound, this is the one. Wanted to buy "Advertising Secrets for the Written Word", but it slipped away. At $14, Sugarman's Ad Week Handbook is a terrific summary and you won't beat it. You need it in your copywriter's library, even if you never read it. The dust on it will help you write better copy. If you do read it...and you will, your writing will improve, you'll cover the cost of the book, grow hair on your chest and make big bucks in your spare time, raising bullfrogs in your backyard. Not for the faint at heart.
Ran out of ink May 9, 2008
A. Ryan (nc)
1 out of 1 found this review helpful
I feel like I've written another book just from the notes I've taken from Sugarman's work.
If you are involved in the marketing industry where the pen is your tool, you are way behind if you don't have this book.
If I lost this book I would panic. I feel that this could've been one of those $60 marketing reference books you see on the bookshelfs.
Great Work
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