The New CFO Financial Leadership Manual | 
 enlarge | Author: Steven M. Bragg
Publisher: Wiley
Category: Book
List Price: $100.00
Buy New: $69.30
You Save: $30.70 (31%)
New (13) Used (9) from $69.30
Rating:  4 reviews
Sales Rank: 41656
Media: Hardcover
Edition: 2
Pages: 456
Number Of Items: 1
Shipping Weight (lbs): 2.1
Dimensions (in): 10 x 7.1 x 1.7
ISBN: 0470082003
Dewey Decimal Number: 658.15
EAN: 9780470082003
ASIN: 0470082003
Publication Date: February 2, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Filled with pragmatic insights, proactive strategies, and best practices, The New CFO Financial Leadership Manual, Second Edition is destined to become your essential desktop companion. This thorough guidebook is essential reading for the CFO requiring an overview of strategies, measurement and control systems, financial analysis tools, funding sources, and management improvement tips.
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| Customer Reviews:
Good summary of a CFO job November 11, 2008
Marius Ghica (Romania)
1 out of 1 found this review helpful
I find the book well written for its purpose. It does not give you technical advice, you are supposed to know that, but what are the main areas of responsibility of a CFO and how to organise practically your finance department. It is very good for somebody new in the job or for young organisations striving to define processes and responsibilities. It is easy to read and focused on important things that a CFO should manage.
 The New CFO Financial Manual - Review February 8, 2008
Juan A. Classen
Very well comprehensive, organize, and with a new perspective of the CFO role in the industry. Appendix C is very interesting and very detail in all aspects of Due Diligence. In my opinion this is a great book and I encourage all financial students and practicians to buy this product for professional reference.
 Caveat emptor March 9, 2007
Reader (Princeton, NJ)
11 out of 12 found this review helpful
I browsed the book and found the table of contents to contain many interesting topics. With the "surprise me!" function, I happened upon the Sale and Leaseback discussion, a topic with which I am familiar professionally.
In my view, the author completely failed to grasp sale-leaseback decision analysis. Leasing is another form of debt financing (with some nuances), which can be very expensive and administrative. Rating agencies and competent creditors will simply capitalize your lease payments (at the cost of debt) and treat it as debt. It actually reduces your debt capacity, not increase it as the author suggests (in his excess cash example). Also, having idle excess cash to borrow against is expensive as the cost of debt exceeds the returns you can use on cash. And buying shares (i.e. returning capital) to "prop up" the share price is an irresponsible, simplistic and inaccurate view.
The treatment of the topic surprised me. God help the company with a CFO that would think as the author does.
Everything you need to know in finance - superb! July 14, 2004
Marcelo Suarez Castillo (San Salvador, El Salvador)
33 out of 34 found this review helpful
I found this book very complete and comprehensive as a reference source. It covers the strategic and operational perspectives of the finance function. This is one of the best "CFO" books, together with "CFO Architect" and "CFO Handbook". A little bit overpriced - I would have put it in the US$60 range. Reading this book is like taking an advanced course in preparing yourself for the CFO career. It is very didactic and straightforward. A recommendation for the author: in a future edition, you might consider expanding on the topics of international finance, value based management and corporate restructurings.
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