Customer Reviews: Read 1 more reviews...
 Needs to be on every Executives desk.... November 1, 2007
Torsten K. Gessner (Boston, MA USA)
This book served as the foundation of a recent course offered by MIT - Sloan Business School for the technical manager.
Excellent content of important financial concepts, always keeping focus on teaching the implications financial analysis can have on managers, executives and companies.
The references to useful URLs, as well as the real life access to S&P Market Insight web are an additional bonus.
Torsten K. Gessner
Really concise, useful book October 14, 2007
E. ODonnell (Northeast, USA)
3 out of 3 found this review helpful
After dealing with fat hard-cover textbooks with hard-to-find answers, this book is refreshingly concise and useful. It sounds strange, but I could actually call this a "readable" textbook-- i.e. sit down and read it cover to cover-- which is an accomplishment for a textbook. Highly recommended.
One of the best Financial Text Books I've Come Across February 28, 2007
JamesG01
6 out of 6 found this review helpful
I have to say, I normally wouldn't consider writing a review for a text book. But this one is good.
In most of the financial classes I've attended, I am usually left scratching my head when introduced to new concepts because the text is so dense and the examples provided very rarely explain it enough. This textbook is so well-written that, although much of the material builds upon concepts introduced in earlier chapters, reading the earlier chapters isn't entirely required to understand the subject matter: each chapter stands on its own.
Also, Higgins's style is reminiscent of those fine classic textbooks from the mid-20th century, such as Elements of Style by Strunk & White and The Intelligent Investor by Benjamin Graham, interjecting dry, and at times belly-laughingly funny, humor into the text.
This book deserves to be a classic.
Easy to understand... November 4, 2006
Krishna C. Mandava (MT, USA)
2 out of 2 found this review helpful
This book has been around for a while and is useful even for people without a Finance background. As you proceed further in the book, the chapters get in to complicated issues in finance. Nevertheless its important for a manager to understand the financial implications of every decision. Strongly recommend.
An understandable text book! November 2, 2006
Justin Lee Gerock
1 out of 4 found this review helpful
I was asked my a corporate finance professor to purchase this book along with our school required text book. This book was a fraction of the size of our text book and packed a much greater punch. Just read this book and skip out on your textbook because the text teachers you nothing that can be applied to real life situation.
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