Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week! | 
 enlarge | Author: Phil Town
Publisher: Three Rivers Press
Category: Book
List Price: $14.95
Buy New: $8.75
You Save: $6.20 (41%)
New (29) Used (13) from $7.99
Rating:  154 reviews
Sales Rank: 5767
Media: Paperback
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0307336840
Dewey Decimal Number: 332.6
EAN: 9780307336842
ASIN: 0307336840
Publication Date: August 28, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW
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Product Description
Phil Town is now a very wealthy man, but he wasn't always. In fact, he was living on a salary of $4000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true "rules" are and how to make them work in one's favor. Chief among them, of course, is "rule #1": "don't lose money." Other rules are: don't diversify...think like an owner, not an investor ... never, ever be seduced into thinking the market is efficient. Town also believes strongly in "betting on the jockey," putting your faith in managers who've proven their financial mettle. Not only does Town reveal fresh methods for identifying who the truly reliable managers are, but he shows you how to test whether they really have faith in the businesses they're running.
By far, the most controversial of the audiobook's assertions will be that giant 401(k) type mutual funds can't help but regress to the mean, and in the next twenty years, the mean could be very disappointing indeed. There's a very real chance that a 401(k) investor could see his holdings not grow at all in the next few decades. Fortunately, Town's stockpicking techniques are meant to walk investing phobes through the do-it-yourself process, equipping them with the tools they need to make quantum leaps toward financial security.
Rule #1 says something new, and it says it in a way that every listener can understand.
From the Compact Disc edition.
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| Customer Reviews: Read 149 more reviews...
 No nonsense disciplined approach. November 13, 2008
Rodney Bryant (KS USA)
I watched Phil Town speak at a motivational seminar several years ago. His rags to riches story is what compelled me to start investing. Though I didn't follow his advice at first... I rolled my old 401k over to a self directed IRA.. I made and lost money doing my own thing.
I just recently bought his book and it's changed my view, and my account balance for the better. This book has a "investing for dummies" sense about it. It holds your hand thru the process. It's very straight forward and easy to understand and so far effective.
I honestly believe if you follow these tried and true methods for valuing companies, and if you are disciplined enough to play within the rules, you can and will beat the market. This is not a get rich quick scheme and requires patience, but if you can keep a disciplined approach and do your homework you will eventually be rich. It may not be fast or edgy like day trading, but remember the story of the tortoise and the hare? How many "Hare"(Day Traders) are on the forbes richest people list? Warren Buffet and Phil Town share this same kind of tortoise approach.
So in the words of Phil "Now go play".
Great Foundation to Screen Stocks November 9, 2008
Marshall T. Wilt (Cumberland, MD)
The best book I have read on investing. I was able to develop a stock screener in MSN Money. If you have an online brokerage account and have access to Reuter's you quickly access 10 year growth rates (as prescribed in his book) without doing any calculation. A formual for picking the soundest investments.
 Save your money September 28, 2008
dealfinder500 (NY)
3 out of 4 found this review helpful
I don't recommend this book at all. I have read many books on investing recently, and they all agreed on one point - don't invest in a company just because you like the product. Town's advice is the opposite - make a list of things you like, and choose companies that are involved in those things. He also is against Dollar-Cost-Averaging, which every other book I have read tells you of the value of that.
He tells you that he took $1000 and turned that into $1,000,000 in only 5 years. But he doesn't explain how. That raises a red flag for me. He also promises you that you will do better than the best fund managers out there, and promises that you will beat the market. Statistically, only a very small amount of professionals beat the market. It is a absurd to presume that you would be able to out perform all the people who do this for a living (and most of the other books I've read specifically warn against such promises).
He offers calculators on his website to figure out the value of a company. Personally I found them difficult to use (poor design).
There seems to be a lot of overlap between this book and Pat Dorsey's The Five Rules for Successful Stock Investing. I would recommend that you read that book instead. Dorsey explains the concepts so much better than Town does, and you can easily import the calculations into excel for ease of use later.
All in all, there's some good advice in the book, but he's put in a lot of lofty assumptions and exaggerations to advertise his book. Even the title is misleading. The title comes from one page in the book where he tells you that once you've done your initial research (hours and hours), then you might be able to get by on spending a quick 15 minutes a week keeping up on your stocks. But the title comes off as in the book is going to teach you how to invest by spending only 15 minutes a week.
Everybody even a fund manger should read it once August 31, 2008
Rasappa Palaniappan (Antioch, CA)
1 out of 3 found this review helpful
I just finished reading this book.
Everybody who does not have time to read and understand Warren Buffet's methodly for investing should read this once.
I would call this as 101 in investing.
I have several years of experience in trading.
When I started reading this I marked the interesting lines/para.
Finally I found out I had marked almost the whole book.
He could have been a very good teacher.
I am thinking of buying several books to give as gift to some of my friends and relatives.
One little criticism in general:
Either this book or random walk on wall street finally conclude saying trade. That is what most of us are doing. The biggest differnce is that; This book says that pick a fundamentaly great stock then trade it until .... you find out.
How to pick a great stock? Buy and read it you will be happy you did it.
Very good value per dollar.
Thanks Phil Town.
Rasappa Palaniappan.
Rule #1 finally makes sense of it all August 22, 2008
M. Mullen (KY, USA)
For the first time, i feel like i have the tools to start looking at stocks, individually. I am already well invested in work retirement plans with mutual funds, and am, of course, unhappy wiht the results of the past 8 years. But, with these tools, my son and I are venturing into investing on our own as well. THanks Phil for demystifying the process.
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