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Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich | 
 enlarge | Author: Jason Zweig
Publisher: Simon & Schuster
Category: Book
List Price: $26.00
Buy New: $6.95
You Save: $19.05 (73%)
New (45) Used (28) from $6.45
Rating:  25 reviews
Sales Rank: 29689
Media: Hardcover
Pages: 352
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.4 x 1.3
ISBN: 074327668X
Dewey Decimal Number: 332.6019
EAN: 9780743276689
ASIN: 074327668X
Publication Date: August 1, 2007
Availability: Usually ships in 1-2 business days
Condition: New - may have a small remainder mark on the edge.
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Product Description
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
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| Customer Reviews: Read 20 more reviews...
Accept you are human, and invest accordingly November 30, 2008
Joanna Penn (Brisbane, Australia)
I have an interest in investing and psychology so this book was perfect! Recommended for the in-depth analysis of psychological studies that look at investing and find that: making money and losing money physically affect our brain chemistry; and that making money is like being on heroin; anticipating a gain can be more rewarding than actually getting it which is why we continue to chase that next big thing... and much more.
Also contains practical advice within the book and also in useful Appendices; for example, how to control the uncontrollable and watch your money for the long term, question the "experts" and keep an eye on fees and commissions. Don't put all your money in your own company, you feel safer because you know it, but that is emotional, not rational.
This book will save you money and help you to know yourself as an investor - recommended!
fun facts November 2, 2008
P. Cotton (Marin)
I am glad I got this book , I like to find the truth . This book gives
me an opportunity to see through the crap while noticing my own reptilian
traits or reactions. Best of all noticing the behavior in others.
 Good insight into the inner workings of the brain. July 22, 2008
Larry R Frank, MBA, CFP
Wealth Odyssey: The Essential Road Map For Your Financial Journey Where Is It You Are Really Trying To Go With Money?
Jason Zweig does an excellent job at summarizing the research about what happens inside our heads when we think about our different relationships (feelings, greed, confidence, risk, fear, surprise, regret, and happiness - each with their own chapter) with money and investing. Our brains have spent more time evolving in hunter gatherer and agrarian settings than they have in the modern technological age. That hard wiring inside our heads affects our thinking and reactions - often without us even realizing it has happened.
Among the observations in the book: Our expectations are more intense that the experience. Most of us don't understand our own behavior. And much more.
The work may disappoint some in that there are few suggestions about how to use this kind of new found knowledge when designing an investment allocation. In my opinion, this is not a major weakness with his work. There has to be research with modern medical machinery on the phenomenon before application can follow. This is not to say that works applying this research are not out there, only to say that the purpose of Zweig's work was to review the research to date on the inner workings of the brain, period. The first step in recognizing what we do is to recognize how our brains actually think: when and where the thinking, or reacting, processes occur.
A companion book to this one would be Predictably Irrational by Dan Ariely which researches our behavior through experiments on people, how we act and react to different situations related to money, rather than the mechanics and chemistry of inside the brain when confronted with those situations.
Ariely's work also does not include how to design a portfolio allocation. Neither of these works intended to. They intended to describe our behaviors. Knowing how and why we behave the way we do is just as important, maybe more so, as portfolio design. In fact, my observation is that people are often in more of a hurry to design the perfect portfolio, as an end in itself, than understand the what-and-why of the portfolio and their relationship with it and investing.
A fascinating field of study, which is just beginning to be able to explore the inner workings of our minds through modern non-invasive methods, to tell us why we behave the way we do with money - we're only human.
You CAN teach an old primate new tricks (about investing) May 25, 2008
Tim Beazley (San Diego, CA United States)
3 out of 3 found this review helpful
If even a blindfolded chimp can pick stocks successfully, how come you and I can't?
Part of the problem seems to be that the human brain was programmed by thousands of years of evolution to operate in a particular way; and while human brains are very, very good at tasks that are similar to the tasks our ancestors faced a couple of hundred thousand years ago, investing in financial markets requires us to perform new analytical tasks that just don't come that naturally to us. The habits learned over thousands of years of evolution just don't work that well in today's financial jungle.
But help is on the way!
Zweig's book presents some interesting information about studies in behavioral finance, evolutionary psychology, and neuroscience (e.g., MRI studies of the brain activity of people pondering "investment" decisions), and then uses that information to help explain how people make investment decisions and how they could do better.
The book is very well done. Each chapter covers a separate topic like Greed, Confidence, Risk, Fear, Surprise, Regret, and Happiness. Most chapters contain a brief "man in the street" discussion of how the chapter's subject emotion influences investing behavior, followed by a discussion of brain activity in subjects actually engaging in behaviors relevant to the chapter's topic. It was very interesting to see how "man in the street" views are supported or contradicted by controlled, scientific studies.
Most chapters contain anecdotes illustrating the chapter's topic. There are some pretty sad stories. Even people you'd think would know better frequently do some really dumb things. "Human nature" is hard to overcome, even for professionals.
For example, I think everyone knows that when Enron collapsed, its employees lost not only their jobs but also their nest eggs, because their 401(k)s contained so much Enron stock. Everyone knows that sad story, and certainly no professional would ever let the same thing happen to him/her, right? Well, during the recent Bear Stearns meltdown, I heard a news report about the 401(k) plans there. Do you think the Bear Stearns employees learned anything from the painful lesson that Enron taught? Sad, sad, sad.
The bottom line, as Zweig's book shows, is that investing generates very powerful emotions. Recent, scientific studies can help us understand why our emotions are so powerful and why they make us do some of the things we do, which in turn can help us control our emotions and make better investment decisions.
The book's actual investment advice is pretty standard: diversify, re-balance, pay attention to costs, don't chase performance, etc.; but knowing more about how our brains work helps show why that standard advice is so appropriate.
P.S. There is some technical language about brain anatomy, but it is pretty limited; about what you'd hear in an episode of "CSI: Las Vegas" or "Bones."
Interesting Read April 1, 2008
dasn0wman (Brooklyn, NY United States)
I usually enjoy books on personal finance and psychology as I believe these two subjects to be quite interesting and fascinating so when I came across this book, I was really excited since it puts these two subjects together in one reading. Basically it explains how your emotions can sometimes disrupt logical thinking when it comes to your personal finance. The writing is not as focused as I would like, but there are some pretty interesting points. The most important one that seems to repeat throughout the book is that what you expect is always better than what you finally get. My wife is living proof.
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